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In recognition of AFRIMA’s roles and contributions to inspire African
youths and raise the consciousness of African identity and renascence
through Music, Culture and Entertainment for continental growth and
development, the African Union has invited the President and Executive
Producer of All Africa Music Awards, AFRIMA, Mike Dada to address the
meeting of the Ministers of Youths, Culture and Sports in Africa at the
African Union 2nd Ordinary Session of the Specialized Technical
Committee on Youth, Culture and Sports (STC-YCS2) which will hold at
the African Union headquarters in Addis Ababa, Ethiopia on June 13 to
17,2016 with the theme : “African Year of Human Rights: Promoting Ethics
and Cultural Diversity as an Essential Right for the People of Africa’’.

Angela Martin
Angela Martin
According to the Head of Culture, Department of Social Affairs, African
Union Commission, AUC, Angela Martins “The 2nd session of the
Specialized Technical Committee on Youth, Culture and Sport is holding a
few days after the celebration marking the 10th Anniversary of the
African Union Youth Charter (the Banjul+10) which was an opportunity to
advance the agenda for youth empowerment and development in all member
states. The outcome documents of the Banjul+ 10 celebration will be
presented to the STC-YCS2 for consideration, adoption and implementation
by AU Member States.”

“The Charter for African Cultural Renaissance adopted by the 6th
Assembly of the African Union held in Khartoum, the Sudan in January
2016 is the guiding policy tool for the promotion of the cultural and
heritage sector in the continent. However, the Charter has only been
ratified by eight (08) AU Member States even though thirty one (31) have
signed it. The entry into force of the Charter for African Cultural
Renaissance will enable that the sector takes its rightful place and
contributes significantly to the development of the continent through
heritage and its cultural and creative industries sector.” She

Reacting to the Invitation to present a paper on the journey so far of
The All Africa Music Awards, AFRIMA to the meeting of the Ministers of
Youths, Culture and Sports, The President and Executive Producer of the
All Africa Music Awards, AFRIMA, Mike Dada who is also the Chief Brand
Strategist of PRM Africa Marketing and Communications states that “On
behalf of the International Committee of AFRIMA, I express my sincere
appreciation to the AU for this invitation as it indicates that AFRIMA
is on the right path of communication the true narrative of Africa to
the world through the instrumentality of music,art and Culture.”

Dada, a Public Relations and Brand Management expert with strong love
for art, will also dwell on the economic power of Music, Culture and
Entertainment as a tool for job creation and perception management of
Africa during the summit.
The All Africa Music Awards, AFRIMA, is a music property developed to
celebrate, reward and showcase the rich musical culture of Africa,
stimulate conversations among Africans and between Africa and the rest
of the globe about the great potentials and values of the African
musical and artistic heritage for the purpose of creating jobs, reducing
poverty, calling attention of world leaders to Africa and promoting the
positive image of Africa to the world for global competitiveness.

Chairperson, African Union Commission,  Dr. Nkosazana-Dlamini-Zuma (2)For the 2016 edition of the continental awards, AFRIMA remains steadfast
to the AUC’s objectives of promoting African unity and celebrating her
cultural uniqueness through programme of events on the AFRIMA 3.0
calendar (with entry submission opens on May 30, 2016) which was
officially unveiled on Tuesday May 24 at the AUC-AFRIMA joint
Stakeholders/media conference in Banjul, The Gambia. The 2016 edition of
AFRIMA will hold in November.

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