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AFRIMA: Right To Host contest begins

The International committee of the All Africa Music Awards, AFRIMA will be holding a stakeholder/strategy conference in Lagos, Nigeria to take the final decision on the winner of the hosting right as well as other technical production matters. Afrima has completed the screening of the hosting right amongst the final five countries; Nigeria, South Africa, Namibia, Gabon, and Kenya are the final five countries. The first phase of the screening exercise started at Hilton hotel Windhoek, Namibia last year among 14 countries that bid after which five countries were selected. The All African Music Awards ‘AFRIMA’ is a combined effort to promote the rich African music worldwide, thus reaching out to the millions of fans, and propelling African music to glorious pinnacles beyond the borders of Africa. Regional Directors/Representatives expected from different African regions (Ghana, Kenya, DRC, Cameroun, Benin Republic, South Africa,Namibia,Tunisia and Nigeria) will be present at the conference as well as international journalists. Following the rigorous assessment and reccee of venues in different African countries bidding to host AFRIMA in 2014, the roundtable conference will seek to announce the winner of the host country for AFRIMA.The announcement of the winner of the host country for AFRIMA will be witnessed by journalists across Africa. According to the brand communication and Sponsorship director, Matlou Tsotetsi, ‘’The idea of AFRIMA is to promote and showcase African music to the largely untapped non-African population in Africa itself and to the global audience. Also, to promote unity and peace in Africa through instrumentality of music. So, all eyes on Sunday, October 6,2013 for the winner of the hosting right for the next five years” The event which is centered around the promotion and marketing of African music is by far the largest gathering of such magnitude and hosting is earnestly sought by different African countries due to the great leveraging opportunities that the platform provides.

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