As Toronto International Film Festival (tiff) 2016 edition winds down today, memories of the event, especially for Nigerians will continue to linger for a long time. This is so because it was the first time an Africa city would feature on City to City programme of the festival. Secondly, Lagos made a big representation at the event with a stand that provided a comfortable haven for Nigerians that attended the 10-day event. And above all, eight films of Lagos origin were screened to an international audience that practically put Nollywood at the forefront of global attention. All these were made possible via the efforts of Lagos state government that eventually made Nigeria proud in the world of films.
Lagos as Most sought after city
Arguably, Lagos was the most sought after city online during the festival as it was gathered from www.google.ca that internet users seek more information on Lagos, Nigeria more during the period of about five days into the festival. This according to findings was as a result of the city’s mention in most of the Nigerian films premiered and its physical presence at the industry’s exhibition at the festival venue in Regent Hyatt Hotel, King Street west.
CITY TO CITY PARTY FOR LAGOS
Climax of the festival was the city to city party in honour of Lagos held at prestigious Shangri-La hotel on University road west Downtown Toronto. It was a collection of diverse audience that shows that the festival has gone multi-cultural in outlook and global in outlook. Movie stars like Rita Dominic, Chidi Mokeme, Wale Ojo, Omoni Oboli, Uche Jombo, Kunle Afolayan, Fred Amata, O C Ukeje, were all in their best elements along with the stars like Senator Tokunboh Afikuyomi, Chief Dele Momodu, Mo Abudu, HC Niji Kazeem, HC Steve Ayorinde, Hon Desmond Elliot and a host others.
BOI, AMAA & LAGOS CONFERENCE
A point of reference at the festival also was a conference put together by the Bank of Industry to address issues of mutual concern in the Nollywood with the stakeholders. It has as its theme 2016 tiff: Nollywood in fresh perspective. At the conference, the bank explained various forms of partnership especially funding of projects in the entertainment sector. According to the General Manager of the bank Mr Babatunde Joseph, the bank now has a special product called NOLLYFUND for those in the movie business.
Also, Lagos state Attorney General, Mr, Adeniji Kazeem assured practitioners in the industry tohelp make a case with the Federal,imistry of Information,Arts and Culture on a way to protect their intellectual property and ways to fight piracy.