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Chelsea Opts for Re-Branding

stamford-bridgeDespite the setback facing the last season Premier League winners, Chelsea football club of England are planning to change the face of Stamford Bridge stadium
Chelsea has submitted a planning application to build a new 60,000-seat stadium at Stamford Bridge.
The application, which involves the demolition of the 41,600-seat stadium and other buildings currently on the site, will be examined by the London Borough of Hammersmith and Fulham.
The council has set January 8, 2016 as the deadline for comments on the application.
The club says that the planning process will last beyond the end of the season.
In a statement on their official club website, Chelsea said that the new stadium would see “facilities improved for every area” and offer an “outstanding view” from every seat in an arena “designed to create an exciting atmosphere”.
The new stadium involves both excavation works and the construction of new external concourse areas, including the formation of decking platforms over part of the District Line and part of the Southern mainline railway, reports the BBC.
Chelsea has played at Stamford Bridge since 1905, and the ground was last redeveloped in the 1990s.
However, its current capacity of about 42,000 is significantly smaller than the stadia of Premier League rivals Manchester United, Arsenal and Manchester City, whose grounds hold 76,000, 60,000 and 55,000 respectively.
Blues owner Roman Abramovich had initially considered seeking a permanent new home, with the club describing the option of expanding Stamford Bridge as “not feasible or viable” in 2012.
But the club decided to redevelop its current ground because of a lack of suitable sites available in London – having had a bid to build an “iconic” new stadium in Battersea Power Station rejected.
Chelsea, after stunning performances last season, is struggling with the likes of Watford, Stoke City, West Bromwich and Swansea City at the bottom of the table with just about three steps away from relegation.
The Blues have so far played 14 matches with seven loses, three draws and four wins.

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