Entertainment

AFRICAN UNION REINSTATES COMMITMENT AND SUPPORT FOR AFRIMA

Apparently appreciated of its socio-economic impact on young people and
the continent, the African Union commission has reinstated its
continuous support and commitment to the partnership with All Africa
Music Awards, AFRIMA at a strategic meeting held at the African Union
headquarters, Addis Ababa, Ethiopia last week, Wednesday, February 12,
2020 after The 33rd Ordinary Session of the Assembly of Heads of State
and Government of the African Union.

In attendance at the strategic Meeting for the advancement of creative
industry in Africa and preparation for AFRIMA 2020 were Commissioner for
Social Affairs, African Union Commission, Her Excellency, Amira Mohammed
Elfadil; Minister of Information and Culture, Nigeria, Alhaji Lai
Muhammed; Director, Department of Social Affairs, AUC, Mme Cisse Mariama
Mohamed; Head of Culture, AUC, Angela Martins; President/Executive
Producer, AFRIMA, Mike Dada and Country Director-Designate,
AFRIMA-Ethiopia, Eyob Alemayehu among others.

The Commissioner for Social Affairs in her remark expressed appreciation
to the International Committee of AFRIMA for consistently striving
towards achieving the shared objectives of an integrated, peaceful and
prosperous Africa through the platform of AFRIMA. She also thanked the
Nigerian government for always giving support to the successful hosting
of the AFRIMA pan-African initiative. ”The African Union will continue
to support and partner AFRIMA on this journey of leveraging the platform
of music, art and culture to engage young people as well as unite and
promote Africa positively to the world” she concluded.

The honorable Minister of Information and Culture of Nigeria could not
hide his gratitude to the African Union for partnering the AFRIMA, a
pan-African initiative with its root from Nigeria right from inception
and urge the AU to continue to do more. ‘The Nigerian government has
been instrumental to the success of AFRIMA over the years by providing
strategic partnership and institutional support” The Minister affirmed.

On his part at the meeting, The President and Executive Producer of
AFRIMA, Mr, Mike Dada, A Public Relations/Brand management Consultant
and a lawyer, thanked the African Union and the Nigerian Government for
their selfless support and partnership over the years. ”The planning
and preparation for AFRIMA 2020 is in top gear and we are ready to wow
and bring Africa together again in an atmosphere of love, unity,
celebration and forward-thinking that will act as the growth engine for
intra-Africa trade and development”.

Meanwhile, Twelve Heads of State have committed themselves to play the
role of leadership, advocacy and facilitation for Arts, Culture and
Heritage in Africa at the 33rd Ordinary Session of the Assembly of Heads
of State and Government of the African Union and adopted a draft
resolution that will be tabled with a view to declaring 2021 as the year
of culture to develop creative industries as a generating economic
development and outreach.

The AU Arts, Culture and Heritage was at its climax when His Excellency,
President of Republic of Mali, Ibrahim Boubacar Keïta was designated as
African Union Leader for Arts, Culture and Heritage with the
establishment of a presidential-level structure of additional twelve
African Heads of State; Presidents of Cape Verde, Congo, Democratic
Republic of Congo (DRC), Egypt, Ethiopia, Equatorial Guinea,
Ghana,Kenya, Morocco, Namibia, Nigeria, and South Africa as a council of
the
peers to carry out his mission.

The All African Music Awards, AFRIMA in partnership with the African
Union is in its 7thedition. AFRIMA is a youth-focused music property
that celebrates Africa, recognizes and rewards the work and talents of
myriad of African artists across generations. AFRIMA is committed to the
stimulation of conversations among Africans and between Africa and the
rest of the world about the potentials of the cultural and creative
economy for real enterprise on the continent, contributing significantly
to social cohesion and continental integration as well as sustainable
economic growth and development in Africa by lending its voice to
promotion of education and campaign against extreme poverty and
preventable diseases. AFRIMA is broadcast to over 84 countries around
the world as the 6thedition last year was sponsored by Ecobank, MTN,
Coca-Cola and DAAR Communications PLC.

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